Say hello to .google and other branded internet addresses
New rules let companies build web and email names using .nike, .mcdonalds and .hbo, but tech giant Google is the most eager.
Google is helping usher in a new way for companies to tout their brand names in the digital realm.
On September 29, the search giant began publishing a new website that uses the .google, rather than the standard .com, as its domain name. The new site, blog.google, consolidates 19 previously separate Google blogs.